This season’s collection was inspired by what people wear in transit, with Chung referencing an array of destinations, “from Inverness to Tokyo, Dublin to Athens and Bristol to Palma”, her show notes explained. This was interpreted into post cards printed onto slogan T-shirts and sweaters and with the logo of her fictitious travel company ‘AC World Travel Inc’.
As well as aviation-inspired jumpsuits, a new fit of jeans for the brand and a rain mac in celebration of a truly British summer, there was some striking tailoring and some beautiful beach-inspired wear.
The designer, herself, wore jeans and a polka-dot shirt over one of the printed tees as she chatted backstage to press ahead of the big reveal. She later changed into a white shirt and a polka-dot skirt as she took her bow.
And of course, there were plenty of famous faces there to lend their support to the designer, including Pixie Geldof, Daisy Lowe, Laura Jackson, Pandora Sykes and a surprising appearance from actor and comedian, Steve Coogan.
Alexachung’s presence at LFW is not the only major addition to the schedule this season. Victoria Beckham will tomorrow host her 10-year anniversary show in the city, a first for her brand, which usually shows in New York. As well as this, we will see Riccardo Tisci’s highly anticipated debut at Burberry on Monday evening.
If this show was anything to go by, we have an exciting few days ahead.
From: Harper’s BAZAAR UK