Beau Idéal
Set against the backdrop of aged concrete walls and brush concrete flooring, the new Balenciaga store at The Exchange TRX Kuala Lumpur showcased an immense splendour of past, present and future. With structural elements, smoky hues and rough edges peppering the store, expect to see modern touches that represent the brand’s experiential raw architecture concept.
Paying homage to faultlessness, the new store opening pushed the boundaries of fashion with such paragon at the stunning location. To celebrate the splendid milestone, Balenciaga welcomed brand ambassador PP Krit Amnuaydechkorn and Malaysian A-listers such as Scha Alyahya, Awal Ashari, Alicia Amin, Ashley Lau, Nadhir Nasir and more to commemorate the special moment.
Here’s everything you need to know about the new Balenciaga store:
Spanning 286 square metres, the new fashion haven features an exclusive and innovative retail experience where clients can find one-of-a-kind creations and exclusive collaborations. Showcasing designs that can transcend time and seasons, the store will display men’s and women’s ready-to-wear, shoes, bags, accessories, eyewear and jewellery — making it easier for fashion darlings to seek out their next fashion investment.
Pushing the envelope once again by creating more works of art, the ground floor location is adorned on two street-facing façades with large, white-lit lettering that spells Balenciaga; another bold sign, along with a digital screen that displays the brand’s latest campaigns, adorns an interior-facing entryway. Thus, highlighting the rich silhouettes, legacies, and attitude of the brand.
With its distinctive designs, the store invites people to experience all aspects of the brand, but also challenges people’s perception of it as well. Carrying notoriously famous creations that serve as tasteful yet subtle statements, the store is also a place that holds little stories you’ll have the pleasure of immersing yourself in.
You can now shop Balenciaga’s collection at The Exchange TRX, Kuala Lumpur.
