Thai actress Baifern Pimchanok Luevisadpaibul talks to BAZAAR and reflects on fame, fashion and farming.

The Start of it All

The role that made her a national sensation in 2010 too successfully captures this relatable charm. In the sleeper hit A Crazy Little Thing Called Love, Baifern’s portrayal of an unattractive high schooler transforming herself to win over a popular senior resonated with anyone who’s ever harboured a secret crush. It also set off a bizarre phenomenon where Chinese tourists visiting Bangkok would dress up in Thai high-school uniforms like in the movie. “It’s not like I looked pretty, I don’t know why they’d want to dress like that too,” she jokes. “It’s amazing that I’ve gotten continuous support from that film, but it makes me shy to think about it!”

As one of Thailand’s most critically acclaimed actresses and sought-after faces—she was appointed ambassador of LOEWE and Tiffany & Co. in 2024—it is startling to find that Baifern is awfully shy. “I would run away from people and hide in the school’s toilet because I didn’t like people staring at me,” she says of her experience returning to high school after A Crazy Little Thing Called Love came out. “I had just starred in a movie and didn’t think I was famous at all, and it was uncomfortable how teachers and others were staring so much. I didn’t know how to handle that. To this day I still can’t. I know I can seem like a fun person who talks a lot, but I am actually very shy.”