Prepare to never wear anything but activewear and sneakers again, because Beyoncé is joining forces with Adidas. The two announced a new partnership this morning, which will include footwear, apparel, and the relaunch of Beyoncé’s Ivy Park brand.
“This is the partnership of a lifetime for me,” Beyoncé said in a statement from the brand. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
As a new creative partner to the Germany-based sports giant, Beyoncé will co-design a mix of sportswear ranging from performance to lifestyle pieces. Additionally, the partnership will include the relaunch of Bey’s activewear brand Ivy Park, which she purchased back from Topshop in 2018. Upon doing so, she became one of the first black women to solely own an athleisure brand.
“As the creator sports brand, Adidas challenges the status quo and pushes the limits of creativity through its open source approach,” Eric Liedtke, executive board member of Adidas, said in a statement from the brand. “Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,”
The brand has yet to reveal when the first of its Beyoncé-designed pieces will launch, but we’ll be waiting on standby and signing up for updates until then.