Calvin Klein Introduces its Fall 2023 Campaign Starring Jennie, Jung Kook, Alexa Demie, and Kid Cudi

It’s getting hot in here

After their campaign with Thai actor Bright, Calvin Klein is back for another steamy campaign that everyone will instantly fall in love with.  For Fall 2023, Calvin Klein redefines sensuality through scenes of pleasure and play with a star-studded campaign. Featuring Jennie, Jung Kook, Alexa Demie, and Kid Cudi, the campaign sees vignette shots of these stars captured showing their passion, confidence, and playfulness with a Calvin Klein distinctive lens. 

All you need to know about the star-studded Fall 2023 campaign:

In the campaign, each of the talent’s individual world is amplified through unique environments and curated soundtracks for images and videos that are grounded in reality, yet larger than life.Taken separately, each scene tells a story of empowered confidence; as a whole, the campaign artfully embodies different facets implicit to the Calvin Klein brand.

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Alexa Demis is seen being bold and seductive in new Calvin Klein underwear, while Jennie is dialling up her confidence in a mix of casual and refined underwear and jeans. Kid Cudi is also seen evoking carefree creativity in the brand’s underwear and jeans, while Jung Kook is channelling playful energy in classic jeans.

Always minimal, modern, and sensual, Calvin Klein is upping up their game with their newest Fall 2023 collection. With new underwear, jeans, and apparel on the roster, you’ll definitely be spoilt for choice. Plus, with their new fabric upgrades and refreshed fits, there’s nothing you wouldn’t love about their comfortable new additions.

Directed and photographed by Inez & Vinoodh

Shop the Fall 2023 collection now at Calvinklein.com.

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A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.