CH Carolina Herrera, An Experiential Boutique Journey

Carolina Herrera’s international expansion continued in 2001 with the launch of her new lifestyle label, CH Carolina Herrera in collaboration with her daughter. The launch of CH Carolina Herrera was celebrated when it opened its doors to Kuala Lumpur in Suria KLCC, Kuala Lumpur. A welcoming creation of a finely crafted retail space that is intimate with hints of brand heritage which exhibits the feel of showroom. BAZAAR takes an experiential tour of CH Carolina Herrera boutique in Suria KLCC through the narration of images.

Statement portraiture of Carolina Herrera de Baez, Creative Director for fragrances and Carolina Herrera’s daughter

Photography: Faliq Fahmie

Photography: Faliq Fahmie

For the launch event, CH Carolina Herrera appointed Malaysian personality, Fazura as the special guest of the evening, items were tagged with exclusive tags to showcase her top selections across the boutique’s product lineage. One of her choices was the celebrated Spring staple, Baret Bag inspired by the nomadic and adventurous soul of Jeanne Baret and her first voyage around the world. The Baret Collection embodies her adventuresome spirit.

Photography: Faliq Fahmie

A centre panel runs across the exterior of the store with an assortment of items from wallets to scarves and scents. It is evident across the boutique’s interior and design architecture that Carolina Herrera has establish not only herself as a fashion but as a global lifestyle emblem.