Chanel Eyewear Presents Willow Smith, The New Blood

A artist of multi talents, writer-composer-singer and actress, Willow Smith is the ultimate millennial token girl. Spirited with individuality and personality. She is a true embodiment of the generation’s spirit and today she is the leading lady for Chanel’s eyewear and the apple of Karl Lagerfeld’s eye. Her look and charisma are compelling in this black and white campaign with its minimal backdrop. Swathed in jewels from the Autumn/Winter 2016/17 Ready-to-Wear collection, she breathes new energy into the world of Chanel eyewear.

https://www.youtube.com/watch?v=17x6YE3hAuc&feature=youtu.be

This campaign features optical designs and sunglasses available in Chanel boutiques and at authorised retailers from June 2016, with three themes: Vintage, Urban Chic and Chanel Coco Chain. The campaign was lensed by none other than Karl Lagerfeld.

Behind the Scenes of Willow Smith x Chanel