Chanel heads to Marseille for the Cruise 2024/25 show.

After staging their previous Cruise collection in Los Angeles, Chanel has announced that they are heading to the South of France to present their Cruise 2024/25 show in Marseille. The show “will celebrate the energy and cultural vitality that make it one of the most effervescent places on the Mediterranean coast.” In the teaser video above directed by Ladj Ly, dancer and friend of the House Marion Barbeau, and dancers of the Ballet National de Marseille explore the landmarks of the city, whilst performing a choreography imagined by (LA)HORDE.

The show will be revealed on Thursday, 2nd of May at 6.30pm Marseille time.

– – – – –

All images and video courtesy of Chanel. 

Discover Chanel A/W ’24 HERE.