Chanel has launched its own yacht club at Shelter Island in New York. The exclusive space was created in celebration of the 20th anniversary of Chanel’s iconic J12 watch, in a nod to the J-Class racing yachts that inspired the original design.
The pop-up space is located within André Balazs’ popular Sunset Beach hotel on Long Island. The real estate mogul also owns high-profile properties such as The Chiltern Firehouse in London, the Chateau Marmont in LA and The Standard hotel chain.
“The J 12 Yacht Club reflects a modern-day interpretation of a yacht club, as only Chanel could imagine it,” reads a release from the French fashion house. “From the shores of Shelter Island Sound, visitors will be immersed in Chanel’s take on island living, complete with customised umbrellas, coolers, surf boards, badminton and ping pong.”