Longchamp kicked off its flagship renovations on rue Saint-Honoré in Paris with an art installation titled ‘Mindscapes’, by American artist Ryan McGinness. Longchamp CEO and the founder’s grandson,Jean Cassegrain, clarifies that “renovations of this magnitude in such a conspicuous location need something spectacular that go beyond a simple tarp”. The Longchamp brand is all about the unexpected, and this completely unconventional and innovative project is signatory to the brands art infused collaborations.