Coach Play Singapore Shophouse is Now Open

Actor Lee Soo Hyuk also attended the launch of Coach Play Singapore Shophouse.

Coach unveils the launch of Coach Play Singapore Shophouse inspired by the house’s New York Spirit merged effortlessly with the local charms of the surrounding community. The unique concept store is the first Asia location and marks the largest global concept store for the house to date.

Coach Play Singapore Shophouse

Coach Play Singapore Shophouse located at 5 Keong Saik Road

The Shophouse (which houses six unique rooms) draws inspiration from Singapore’s rich cultural heritage. Featuring a modern interpretation of traditional architecture and design elements, the concept store offers a unique blend of contemporary luxury and local charm.

With a focus on the house’s rich heritage and craft, each room celebrates the evolution of Coach’s legacy. The first room dubbed Coach Lounge, presents a plethora of iconic Coach leathergoods that will see you through trends and seasons. Meanwhile, the Vintage Room invites customers to revel in the past and enjoy archival gems and vintage pieces that are reimagined through a unique customisation experience dubbed Coach Create. If you love ready-to-wear, head over to Coach Station that displays a curated selection of ready-to-wear pieces. Finally, explore the digital realm of Coach World that offers an immersive digital art experience for visitors.

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And if this isn’t enough to satiate your appetite, the shophouse also features the first Coach Café. Tucked away in a corner, customers are invited to relax and unwind. Enjoy artisanal coffee and classic New York City-inspired bites crafted in collaboration with Brawn & Brains.

The extensive menu includes classics such as wholesome cheeseburgers and chicken & waffles. Also included in the menu are items infused with hints of local charm. This includes the Classic Pancakes with maple syrup, homemade kaya and mixed berries jam and the Gula Melaka Milkshake. Elsewhere, the dessert bar menu will not disappoint. A tribute to Coach’s rich heritage, the desserts feature various brand codes such as the hangtag, Rexy and signature ‘C’.  



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The Coach Play Singapore Shophouse opens Monday to Sunday from 10am-10pm.


Cafe Opening Hours

  • Monday to Sunday (Closed on Wednesdays)
  • Day menu: 9am – 3pm
  • Dessert Bar: 6pm – 9pm


Watch Lee Soo Hyuk’s exclusive video here.


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All videos and images courtesy.