Image credits: Photography: Alessio Bolzoni. Styling: Lotta Volkova
Coco Gauff has just aced the collaboration game, scoring an exciting collab with fashion’s most beloved collab: New Balance X Miu Miu.
Coco Gauff in New Balance X Miu Miu
Starting out as classic NB sneakers reinterpreted through Miu Miu lenses (see here), New Balance X Miu Miu has now expanded beyond shoes. Offering performance-inspired clothing and footwear to outfit Gauff on-and-off the courts through this tennis season.
Coco Gauff at the Italian Open in Rome
The collaboration is a refreshing development in the sport. For although it’s not surprising for a luxury fashion label to court a tennis player—Dior with Emma Raducanu; Louis Vuitton with Naomi Osaka and Carlos Alcaraz; Gucci with Jannik Sinner; Boss with Matteo Berrettini and Taylor Fritz; then more recently, Bottega Veneta with Lorenzo Musetti—what’s rare is for a fashion partnership to extend beyond the walk-in and prize-giving aspects of the game. New Balance X Miu Miu is worn during the games, as Gauff sweats and powers her way through the sets. The stylish collection is proof that active wear can look chic. Where colour-blocking slices through traditional tennis aesthetics like a perfectly executed backhand, while delivering on performance like a powerful serve.
Coco Gauff in Berlin
Gauff has already rocked looks from the collection, starting at the Italian Open last May. Taking place in Rome, the American powerhouse commanded the clay courts in a navy and white ensemble punctuated by rebellious red accents. Then at the Berlin Open in June, she emerged in a fresher palette of white and green with sky blue accents. Next up, it’s onwards to Cincinnati in August. There, her tennis kit will be in classic white and royal blue with strategic red punctuation marks.
On her feet, the reigning Roland Garros champion wears co-branded versions of her signature shoe, the Coco CG2. Re-fashioned by New Balance X Miu Miu, naturally, transforming her go-to shoes into something that could grace a Milan runway. These bespoke editions marry elite athletic demands with the sort of lifestyle sensibility that expresses personality.
Off-duty moments, on the other hand, call for updated New Balance X Miu Miu 530 SL sneakers in leather and mesh. Because even tennis champions deserve beautiful feet. Between matches, comfort and style come by way of technical silk hoodies and track bottoms.
The New Balance X Miu Miu with Coco Gauff collection
