WHY SO BLUE?
The $7 billion textile dyes market is undergoing a major shift as better chemistry and industry standardisation make it easier for brands to create more eco-friendly clothing.
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- Head-to-toe denim at Balenciaga Spring/Summer ’20
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- All tie-dyed at Christian Dior Spring/Summer ’20
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- Bold pops of cobalt blue injected by Rousteing for Balmain Spring/Summer ’20
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- Classic to ’70s patchwork options at Celine Spring/Summer ’20
Super-refined denim making everyday style a cinch? Yes, please. The Spring/Summer ’20 collections deliver a bumper crop of blue jeans, from Bermuda shorts at Chanel to ’70s kick-flares at Celine and upcycled grunge numbers at Givenchy. As for lessons in pulling off double denim? Check out Bottega Veneta’s minimal dark indigo pairing, as well as Balenciaga’s trompe-l’œil satin printed two-piece.
