The unveiling of the new graphic identity for Burberry in 2018 was in collaboration with graphic designer Peter Saville was the first time the British luxury fashion brand had rebranded in 20 years. The change had marked five months after Ricardo Tisci joined Burberry, when he succeeded Christopher Bailey. Chief Creative Officer, Riccardo Tisci and Peter Saville created a monogram that spells out TB — after the founder of the brand, Thomas Burberry to celebrate the heritage of the fashion house.
A fresh perspective for the brand, the new design was spotted in Tisci’s Spring/Summer 2019 collection down the runway of London Fashion Week. A collection that re-positions the brand from a classic British label famously known for their trench coats, Tisci injected his love of sportswear and streetwear into the transgressive and intertextual collection.
As for the accessories? Tisci brought a versatile range for the everyday working woman in the form of a top handle totes, accordion-style shoulder bags featuring the new logo, and gold chainlink double-tour belt bags, with a TB clasp. All featuring the bespoke Thomas Burberry monogram hardware and a range of colours, styles and sizes — find yourself falling in love with the bags. The colour palette ranges from black, dark brown and crimson to softer shades of pink, honey and pistachio. Bicolour styles include black with a white Burberry London England logo, black with a deer print, and oxblood with an intarsia Monogram pattern.
Handmade in Italy using classic calf leather, the structured bag comes with a detachable chain or leather strap. The leather is chrome tanned for a long-lasting colour and the edges are handpainted and the clasp is available in a range of colours including light gold, silver, turquoise, and faux tortoiseshell. Check out the accessories below: