WHY SO BLUE?
The $7 billion textile dyes market is undergoing a major shift as better chemistry and industry standardisation make it easier for brands to create more eco-friendly clothing.
Super-refined denim making everyday style a cinch? Yes, please. The Spring/Summer ’20 collections deliver a bumper crop of blue jeans, from Bermuda shorts at Chanel to ’70s kick-flares at Celine and upcycled grunge numbers at Givenchy. As for lessons in pulling off double denim? Check out Bottega Veneta’s minimal dark indigo pairing, as well as Balenciaga’s trompe-l’œil satin printed two-piece.