Earth Day 2020: How Sustainable Luxury Brands Are Making A Change

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Salvatore Ferragamo

‘Sustainable Thinking’, the exhibition at Museo Ferragamo that just ended last month since it’s the Florentine maison unveiled at April 12th 2019, paid tribute to its founder’s innovative spirit and designs, while underscoring the brand’s more recent experiments with environmentally friendly materials, such as orange fiber. The event started with Ferragamo’s preliminary research into materials in the 1920s, which include hemp, cellophane, and fish skin, before moving on to instillations using ancient crafting techniques and the art of recycling. The Rainbow Future, hand-finished wedge in organic cotton, one of the inventions symbolic of Salvatore Ferragamo that’s made with responsible materials and techniques, can also be seen preserved in the brand’s historic archives.

Courtesy of Ferragamo

Rainbow Future, Courtesy of Ferragamo

Courtesy of Ferragamo

 

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