Ferragamo introduces two new standouts—the Hug Bag and Ballerina Flats.
Photo by Ferragamo
Meet Ferragamo’s finests, the Hug Bag and Ballerina Flats, two timeless staples to add to your collection. Known with a history of high-quality accessories, the Italian brand continues to honour its heritage with these new additions, blending that with the perfect amount of contemporary flair.
As part of Ferragamo’s collection of handcrafted icons, both pieces showcase the brand’s dedication to meticulous detail and superior quality. A true hallmark of luxury. Explore the artistry behind the Hug Bag and Ballerina Flats, where tradition seamlessly intertwines with modern design.
Ferragamo Hug Bag.
A perfect blend of design, quality, and attention to detail. The Hug Bag embodies the brand’s dedication to excellence and craftsmanship.
Photo by Ferragamo
As its name suggests, the bag evokes intimacy and warmth, symbolizing the emotional connection that draws us closer together. This season, Ferragamo introduces a new design element, further elevating this iconic piece.
By the hand of artisans.
It all begins with the finest leather, sourced, tanned, and processed in Italy to ensure both beauty and durability. The leather is carefully chosen not just for its aesthetic appeal, but for its strength and resilience. The soft calfskin feels luxurious, offering a velvety, supple texture.
Photo by Ferragamo
From there, the cutting phase takes over—handled by master artisans to ensure every piece is sliced with precision. All following technical drawings that leave no room for error.
Photo by Ferragamo
One of the highlight features is the hand-braided handles. This step is where craftsmanship truly shines. Each leather strip is expertly braided by artisans. Which adds not only an elegant design element but also enhancing the strength of the handles. The braid even extends to the charm, a refined detail that makes the Hug bag truly unique.
Photo by Ferragamo
Once the leather components are perfected and the handles braided to perfection, the assembly begins. The foundation of the bag is stitched with expert care—the bottom securely attached to the main body, and the handles seamlessly integrated. This step demands high precision, as zippers, metal closures, and the iconic Ferragamo logos are also added.
Photo by Ferragamo
The bag’s design evokes the warm embrace of a hug, with closures that gently cinch the sides, fastened at the front with a golden Gancini buckle. And for an extra touch of durability and style, metal studs on the base protect the bag when placed down, ensuring it stays as elegant
Ferragamo Ballerina Flats.
In line with the resurgence of ballet flats among fashion lovers, the Ballerina Flats offers a fresh take on a classic. But Ferragamo’s and ballet flats date back nearly a century. From the very beginning, Salvatore Ferragamo was inspired by the anatomy of the foot. It was the elegance of ballet that inspired his creative flow in designing the iconic shoe.
Photo by Ferragamo
If you know a thing or two about Salvatore Ferragamo, you’ll know he earned the title “shoemaker to the stars.” Audrey Hepburn wore Ferragamo ballerinas, but they also graced the feet of famous ballet dancers. Among them includes Katherine Dunham, Alicia Markova, and Anna Pavlova—a true testament to their quality.
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Today, this classic design boasts a contemporary twist while staying true to its rich heritage. Featuring the iconic pouch construction with delicate pleats on the square toe. In addition, the new Vara plate for an added touch of luxury, it remains effortlessly chic and instantly recognisable.
Photo by Ferragamo
By the hand of artisans.
Perfecting this shoe has been a decades-long effort. The process begins with a carefully drawn last, setting the foundation for the shape and fit. Next, craftsmen expertly stitch the glittering upper material to the metallic nappa toe, ensuring both a secure hold and a smooth, sleek finish.
Photo by Ferragamo
With the upper assembled, it’s time to close the back, forming the signature pouch-like construction. A padded leather insole is then sewn directly into the lining, offering the comfort and support you expect from Ferragamo. Finally, the craftsman meticulously corrects the upper, positioning it to maintain flawless symmetry before attaching the pièce de résistance—the iconic Vara plate.
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