Unwrap the Magic of Giving Inspired by Prada’s 2023 Holiday Campaign

As the holiday season approaches, it’s the perfect time to reflect on the joys of giving.

There’s nothing quite like the feeling of finding the ideal present, and we have a few ideas to ignite that magic within.

This Christmas, let’s embrace the spirit of generosity and kindness that comes with gift-giving. Whether it’s something big or small, a well-chosen gift has the power to bring joy to your loved ones.

On our radar is Prada’s Holiday 2023 collection, which beautifully embodies the magic of the festive season. Photographed by Willy Vanderperre, the whimsical campaign features four renowned actors: Maya Hawke, Damson Idris, Louis Partridge and Kim Tae-Ri. With each star immersing themselves in their own private bubble, the campaign shows them flying through a fantastical space-scape that merges the past with the future.

Take a look at Prada’s Holiday 2023 campaign below:

Highlighting the notion of an imaginary ‘private sphere’, the campaign boasts the idea of allowing individuals to escape and travel to the furthest reaches of the universe.

The imagery is nothing short of awe-inspiring, with each star seated in a glistening bauble that transforms into a flying pod or personal shuttle, allowing them to navigate their imaginary destinations.

Circling back to the fashion house’s roots, the checked marble floors pay tribute to the historic 1913 Prada boutique, located in the Galleria Vittorio Emanuele II, in Milan, which serves as the perfect horizon to embody the spirit of the holiday campaign.

In other words, the campaign is a stunning use of metaphor for the individual journey we all take during the holiday season – one that’s filled with personal meaning and significance.

With the power of magic, wonder and beauty of the festive season, we have curated a gift guide filled with the best picks for your loved ones.

Ideal for every personality, go ahead and take notes from the iconic campaign stars to curate the perfect holiday ensemble.

For Her

If her go-to everyday ensembles include shimmery touches with soft-pastel tones, take notes from Maya Hawke, and opt for neutral tones when it comes to accessories. However, if she can’t live without monochrome tones, use Kim Tae-Ri as an inspiration to shop for accessories that add a touch of glamour. We recommend a dash of sparkle.


For Him

It’s time to suit up and look dapper for the festive soirees. Treat your loved one to a sophisticated card holder or travel accessories to match his stylish fits. You can either exude a laidback yet sharp-suiting look a la Louis Partridge or go dashing and sophisticated like
Damson Idris.

In a world that can often feel chaotic and unpredictable, taking the time to show someone how much we care through the act of gifting is more important than ever. So, let’s come together and spread a little love and cheer throughout this holiday season.

Discover the holiday pieces online or in any Prada boutique store.


Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.