Why are hearts floating all about the city of London? A public design project conceived by Anya Hindmarch started on Valentine’s Day and continued on as a celebration of London Fashion Week, giant Chubby Heart balloons were suspended over (and sometimes squashed within) famous London landmarks and prominent locations across the city.
The balloons floated from dawn until dusk each day and reappear above different locations the next day.
The Mayor of London, the British Fashion Council, the City of Westminster, Councils, Landowners, Businesses, Districts and the Civil Aviation Authority have all come together to create this project in 29 locations across London:
180 The Strand, Battersea Power Station, Battlebridge Place King’s Cross, Brown Hart Gardens, Canada Square, Chelsea Barracks, Covent Garden, Duke of York Square, Embassy Gardens, Goodluck Hope, Granary Square, Leicester Square, London Bridge City, Old Street, Piccadilly Circus, Queen Victoria Street, Serpentine Gallery, Somerset House, Southbank Place, South Bank Tower, The Dorchester, The Ritz London, The Trafalgar St. James, Trafalgar Square, Waterloo Place St James’s, Wellington Arch, Westfield London, Westfield Stratford City, Westminster Cathedral Piazza.
“The idea for this project came to me whilst sitting in a packed Royal Festival Hall. I was in awe of the resilience of Londoners and its visitors. Tying giant helium filled Chubby Hearts on to buildings all over the city is simply a ‘surprise love letter to London’ as a tribute to its strength and to celebrate our amazing creative city” - Anya Hindmarch
Check out the London landmarks these balloons floated over: