The Armani/Madison Avenue building. Photo: Danilo Scarpati for Beehive Studio.
Harper’s BAZAAR Malaysia gets an exclusive invitation to preview the newly opened Giorgio Armani boutique at Madison Avenue. Imbued with 1930s and 1940s aesthetics, this magnificent edifice flawlessly melds with Manhattan’s historic charm.
The street facade of Armani/Madison Avenue. Photo: Danilo Scarpati for Beehive Studio.
The boutique spans an impressive 9,000 square metres, spread over 12 floors with eight street-facing windows. Needless to say, this is an elegantly luxurious hub for all things Armani.
Women’s wear area of the boutique. Photo: Danilo Scarpati for Beehive Studio.
The Giorgio Armani boutique invites you to discover a beautiful journey. The boutique comprises spacious, themed rooms that ensure a fluid shopping experience.
The Armani Experience
Interiors are bathed in the designer’s signature greige colour palette, complemented by the most stunning marble floors. The journey begins on the ground floor. Here, you’ll find a beautifil array of women’s fashion collections, accessories, and eyewear. Dedicated corners house Armani beauty and Armani Privé fragrances. For those with a sweet tooth, there’s even a section filled with select Armani/Dolci delights.
Menswear, on the first floor. Photo: Danilo Scarpati for Beehive Studio.
From here you ascend to the first floor. Onwards are an exquisite selection of jewellery, eveningwear and the men’s collections. A special salon is reserved for the exclusive Made to Order and Made to Measure area.
Living room setting on the Armani/Casa floor. Photo: Danilo Scarpati for Beehive Studio.
Then, the second floor proves to be a popular destination. Welcome to the expansive Armani/Casa open space. This inventive, modular space—fitted with sliding walls—showcases a vast collection of furniture, furnishings, wallpaper, and fabrics attuned to Armani’s celebrated design principles.
Armani/Casa. Photo: Danilo Scarpati for Beehive Studio.
Homeware items here make for the perfect gift ideas. Among them elegant chess sets, games and puzzles, vases, scented candles and glassware.
Armani/Ristorante. Photo: Danilo Scarpati for Beehive Studio.
No visit would be complete without a taste of Italy at the Armani/Ristorante. With a street entrance, this two-tiered retreat marries Italian cuisine with New York flavours. Sip champagne at the bar before moving to the dining area for a feast of beautifully presented dishes made with the finest ingredients.
Armani/Ristorante. Photo: Danilo Scarpati for Beehive Studio.
Here’s To Sustainability
Additionally, the Armani Group is undertaking the process of obtaining LEED GOLD certification for the new Giorgio Armani and Armani Casa boutiques. Sustainability strategies include reducing energy consumption by 20%, saving more than 30% drinking water, and sourcing energy from renewable sources. Even almost all construction waste were sent out for recycling, and environmentally sustainable materials were used in the construction of the lavish interiors.
Mr. Armani in New York. Portrait by German Larkin.
So if you’re ever in New York, drop by the new Armani/Madison Avenue to experience luxury living, Armani-style.
