Alessandro Michele continues his obsession with the Old World through Gucci’s announcement of hosting the Cruise 2020 fashion show in the Capitalone Museums in Rome. The most recent Pre-Fall 2019 collection by the Italian luxury brand was shot in the archaeological sites of Pompeii, Herculaneum and Selinunte.
In May 2019, the Capitalone Museums, which features a rich antiquities collection and holds centuries-old history of Ancient Rome within its walls, will set the stage for Gucci. This choice reflects Gucci’s advocacy for artistically and historically significant sites around the world. Previous locations for Gucci fashion shows include the Dia-Art Foundation in New York City, The Cloisters of Westminster Abbey in London and the Promenade Des Alyscamps in Arles, to name a few.
Gucci is also supporting a restoration project of the rock face on the southern side of Campidoglio called the Rupe Tarpea.
Alessandro Michele’s narrative of Gucci as a champion for history continues on.