Gucci's Towards the Sun Collection is as Whimsical as it Gets.
The appeal of never-ending summer vibes continue with Gucci's whimsical take on fun-filled summer days. Introducing Gucci Towards the Sun collection: featuring enticing shades of pastel hues and bubblegum colours that are perfect for the season. The collection comprises a selection of key ready-to-wear pieces and accessories from Gucci's Ouverture Of Something That Never Ended collection.
As seen in the striking campaign images, expect plenty of colourful pieces framed by timeless silhouettes. Chemise-style dresses—a silhouette adored by Creative Director Alessandro Michele—are made from lightweight linen/cotton and feature floral or nautical motifs. Other styles available include bright printed caftans, striped knitwear and retro flared denim trousers.
The handbags in the collection are just as exciting featuring the iconic Jackie 1961, a medium Ophidia tote and new variations of the Gucci Horsebit 1955. In line with the spirit of the collection, the handbags are given a summery makeover, presented in various textures, materials and exciting colour combinations. The Jackie 1961 is available in plain straw-like fabric as well as floral embroidery with dark leather trims while the new Gucci Horsebit 1955 boasts vivid colours of yellow, coral pink and emerald green to name a few. New styles from the Gucci Horsebit 1955 collection include a new slim shoulder bag with detachable chain strap that will take you from day to night with ease (or if you wish, simply remove the strap and wear it as a clutch bag), a mini top handle and two tote bags with chain straps and/or leather handles.
Another bag that we think is perfect for summer is the luggage tote bag. Available in small and large sizes in two leather colourways (brown and yellow), the ecru canvas bag features Gucci's distinctive green-red-green Web stripe. Lightweight and timeless, the bag can be folded to fit into your suitcase to accompany you wherever you go. For a short weekend getaway to the beach, the tote bag is all you need.
While the ready-to-wear and handbags stole the show, the wide range of shoes and summer-ready bucket hats are just as enticing. Take a look at our favourite items from Gucci Towards the Sun collection below.
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All images courtesy of Gucci.
Foldable Large Tote Bag