Hoyeon Stars in Louis Vuitton’s Latest Twist Campaign

Can you spot the Twisty?

Hoyeon Louis Vuitton Twist

Actress and model Hoyeon Jung never fails to impress. In her latest campaign for Louis Vuitton’s iconic Twist bag, the House ambassador shows us how best to style the contemporary bag. The Twist was first introduced in 2015 and has since become a wardrobe staple. With its versatile shape, the bag can be worn as a shoulder or a crossbody bag and has seen numerous seasonal iterations that are just as desirable. If you watch the video closely, you’ll notice the latest version sports a handy little companion known as the Twisty. The best bit? The Twisty can be detached and carried separately if you wish but personally, we think the  set looks amazing together. Be it sporty or casual, the bag exudes a confident and youthful allure and Hoyeon embodies this spirit to a tee.

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Watch the full campaign video here:



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All images and video courtesy of Louis Vuitton.
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