This season, Kate Spade New York welcomed guests for a unique and interactive experience to showcase the Fall 2018 collection during New York Fashion Week. The brand transformed New York City’s historic Masonic Hall to evoke the spirit, sounds and tastes of Nashville. For the Fall 2018 collection, Kate Spade New York is inspired by “a little bit country,” specifically Nashville à la Dolly Parton, prairie wilds and sparkling twang.

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2018 marks Kate Spade New York’s 25th anniversary, and to celebrate, the brand re-introduced its iconic handbag from 1993, the Sam, in an array of new fabrications and sizes. The brand is also celebrating two new product launches this Spring – its first ever touchscreen smartwatch and a third fragrance pillar, In Full Bloom. Additionally, Kate Spade New York has tapped Margaret Qualley as the campaign face for its 25th Anniversary, and legendary photographers Inez and Vinoodh will shoot all campaigns for 2018.

Have a look what went down at show: