Like most things in the year 2018, some of the best new fashion brands can be found on Instagram. After finding myself in a serious shopping rut recently, I finally discovered some new brands to inspire my nothing-to-wear mentality, thanks to my habit of endlessly scrolling the ‘gram.
From unique handmade blouses to matching two-piece sets and cool vintage finds, these digital-savvy brands have managed to gain traction thanks to word of Instagram. While we all love our designer mainstays and budget-friendly buys from the likes of Topshop and Zara, the fashion set has been breathing some new life into their wardrobes with the help of these Instagram-based brands that are quietly, but quickly, taking over. Shop some of our favorites of the moment below.
1 With Jéan
https://www.instagram.com/p/Bj5sHrrh4bF/?utm_source=ig_embed
Your one-stop shop for statement-making tops, this Australian-based brand was founded by two friends who wanted to create the perfect tops to be worn with jeans (hence the name, With Jéan). From ultra-romantic blouses to Insta-girl-approved crop tops, there’s a reason this Insta-based brand has already caught the attention of influencers and models.
2 Lisa Says Gah
https://www.instagram.com/p/BkDWh04g5B8/?utm_source=ig_embed
This San Francisco-based e-tailer manages to put a fresh, playful, and truly unique twist on all the latest trends. Offering up the sweetest of Insta bait (in the best way possible), Lisa Says Gah’s eye-catching color palettes and girly designs will have wanting to shop straight from the ‘gram.
3 Need Supply
https://www.instagram.com/p/BlHLSH9l83k/?utm_source=ig_embed
Though Need Supply isn’t a digital-only brand (they have a store location in Virginia), the retailer has gained traction thanks to Instagram. The brand offers a curated selection of a variety of different brands—all of which feel like fresh wardrobe staples to work into your closet.
4 MaisonCléo
https://www.instagram.com/p/Bk75B6cDPnf/?utm_source=ig_embed
Thanks to the likes of the Man Repeller’s Leandra Medine, Emily Ratajkowski, and more of your favorite influencers, this fully Instagram-based brand is quickly emerging as one to watch. Spearheaded by chic Parisian mother-daughter duo, Marie and Cléo Dewet, MaisonCléo features pieces that are all handmade by its founders in Paris. There’s cropped ruffle blouses, puffed sleeves, and tie-up blouses that will take your wardrobe to the next level.
5 Olivia Rose The Label
https://www.instagram.com/p/Bku0e7Qlgs1/?utm_source=ig_embed
This line of ultra-feminine blouses and dresses is about to be a new favorite amongst the fashion set. Aside from the distinct and beautiful pieces, what makes this Insta-savvy brand even cooler is the fact that every item is handmade-to-order by Olivia Rose herself.
6 The Frankie Shop
https://www.instagram.com/p/Bj8Iwwojoaf/?utm_source=ig_embed
Despite having store locations in both New York and Paris, The Frankie Shop has largely gained popularity through Insta. The unique curation of pieces and brands makes for a much-welcomed alternative for those who are sick of shopping the Zara and Topshop’s of the world.
7 Petite Studio
https://www.instagram.com/p/BjC_u4bgbEd/?utm_source=ig_embed
For all the petite ladies out there, this digital-only brand caters to all your outfit needs. Offering a range of sizes designed specifically for shorter women (so you can finally cut back on those trips to the tailor), Petite Studio has a range of cool-girl-approved pieces like coordinating crop top and skirt sets, dresses, culottes, and more standout items worth discovering.
8 Lucia Zolea
https://www.instagram.com/p/Bk-VUV1Hcxa/?utm_source=ig_embed
If you’ve ever wondered where all your favorite Insta girls score their amazing vintage designer finds, meet Lucia Zolea. The Instagram-based vintage shop features an incredible curation of cool vintage finds, from strappy Chanel and Christian Lacroix sandals to ethereal dresses that will have you standing out amongst the masses.
9 Miista Shoes
https://www.instagram.com/p/BkNY1b8Aq1i/?utm_source=ig_embed
Miista may not be an Insta-only brand (it’s based out of East London), but its designs have recently emerged as the fashion set’s must-have summer shoe, thanks to the love it’s gotten on the ‘gram. From woven raffia block heels to playful mules, the brand’s hand-made in Spain shoes are worth checking out for yourself.
10 Style Mafia
https://www.instagram.com/p/Bk8TQdWHmi-/?utm_source=ig_embed
From statement-making blouses to suiting separates and unexpected silhouettes, this Miami-based digital brand is a style staple for those who don’t want to blend in.
11 Half-Mad
https://www.instagram.com/p/BlQzIcPHSv1/?utm_source=ig_embed
If you’re sick of wearing the same Zara dress as everyone else, this emerging Insta-based brand is full of fun closet pieces that feel like one-of-a-kind. Whether you’re on the hunt for fresh denim or jumpsuits and dresses, Half-Mad offers up a cool, distinctive take on all the above.
From: Harper’s BAZAAR US
