Golden Goose lands in Malaysia.
Photo by Golden Goose
Golden Goose opens its first store at the Exchange TRX Mall, bringing its iconic sneakers and ready-to-wear pieces for us to enjoy. At the store, you’ll experience a retail journey like no other. An artisanal laboratory dedicated to Co-Creation, a personalisation feature the brand is famous for, and a true highlight of the store.
With the help of Golden Goose Dream Makers, you can unleash your creativity and customise your Golden Goose pieces. So, choose from a variety of studs, crystals, charms, laces, and more to make your item uniquely yours. Additionally, you can select from an array of materials—leather, suede, glitter and more—and add treatments such as distressing, embroidery, and hand-painted drawings.
The Collection.
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In addition to the iconic sneakers, the store offers an extensive range, including ready-to-wear, handbags, sunglasses and Jewelmates. Discover tailored double-breasted blazers, fitted pants, herringbone coats, leather ensembles, and more, all of which can be easily paired for any occasion. It’s a perfect playground for fashion enthusiasts.
Photos by Golden Goose
Photos by Golden Goose
What’s more, add tassels, charms, or bandanas to your favourite Golden Goose bag, or choose from 10 embroidered patches by Anni Tai to personalise your sneakers or jackets. The possibilities are endless.
Artist Anni Tai
BAZAAR had the opportunity to chat exclusively with Golden Goose APAC CEO, Mr. Mauro Maggioni. Read on to learn more about the brand and what they have to offer.
Golden Goose’s Retail Revolution with APAC CEO Mauro Maggioni.
APAC CEO Mauro Maggioni
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1. I love the concept of the “ruined” or “distressed” aesthetic in Golden Goose products. In my sneaker collection, the most beloved are the ones most worn and torn. How would you explain this aesthetic to people who don’t immediately understand the story or value behind it?
Explaining the reason behind it is important because it creates an emotional connection with the products we make. The emotional connection is expressed in the products—why? Because every distressed element could remind you of a memory in your life, and those memories last forever. Hence, making that resonate with the product is our DNA, it’s our secret. And we do it with the clients and customers, who are no longer just customers—they’re lovers.
Photos by Golden Goose
2. Golden Goose is synonymous with its iconic sneakers. As the brand evolves into a full fashion brand, how do you plan to highlight and differentiate the clothing line while moving beyond the established sneaker-centric image?
Golden Goose was born as a ready-to-wear brand in 2000, so it’s very much in our DNA to create life-wear for our lovers. Sneakers have become iconic—they’re a unicorn in the luxury fashion system and will remain as such. However, alongside sneakers, we are expanding into a broader and more complete offering of ready-to-wear, as well as handbags with a newly launched collection, and other accessories—sunglasses, charms, and more. These elements are perfect for embellishing our products, enabling Co-Creation with our clients. Whether it’s embroideries, Swarovski elements, or charms.
Photo by Golden Goose
3. Please tell us more about the Forward agenda and do you think the Forward store concept would work in Malaysia?
Our Forward agenda is deeply embedded in our vision for the future, both globally and in Asia. It’s all about care, inclusivity, and taking small actions that lead to a big impact. When many of us take small steps, the result is significant. What does this mean? It means not wasting products or accumulating new items just for the sake of it. Instead, we focus on preservation, repair, remaking, and eventually reselling. These are the pillars of our Forward agenda, positioning Golden Goose at the forefront of sustainability. It’s not just a retail strategy; it’s a sustainability strategy that applies globally and resonates with every consumer.
Photo by Golden Goose
In Malaysia, we’ve already introduced some elements of this vision. We allow our consumers to remake their products—whether it’s shoes, bags, or ready-to-wear. Why not, one day, have a Forward Store that fully embodies all the principles of the Forward agenda?
Photo by Golden Goose
4. How do you see Golden Goose influencing fashion trends, especially among younger, fashion-forward consumers?
Golden Goose is an innovative brand in the scene, particularly when it comes to retail experience, which sets us apart. In fact, we place the experience at centre stage, with Co-Creation being a key focus. We offer creative elements to our clients and lovers, who in turn respond with their own creativity. This is what Golden Goose stands for in the luxury environment. We’re not pushing solely our own creativity, instead, we want our customers, our lovers, to play and create alongside us. This approach is disruptive—and it’s already happening at Golden Goose.
Golden Goose Dream Maker
5. Are there any future plans for potential collaborations & what do you look for in a collaboration partner?
The common wisdom of what a collaboration is nowadays is about putting two brands together, adding two logos, and doing something together. Well, it’s not for us. For us, a collaboration must be culturally relevant and connected to the communities where we are present. We’ve done this around the world, and today, we’re releasing in KL, Malaysia, a collaboration with a local artist, Anni, who is incredibly creative, chic, colourful, and very much aligned with how we express our creativity. It’s a cultural connection with local artists, hence, setting an example for our lovers to do the same through our Co-Creation offer.
Artist Anni Tai
Anni Tai’s Works
6. How would you Co-Create or personalise your Golden Goose?
Haha! The sneakers I’m wearing were actually Co-Created. They’re the “Franchy” from 8 or 9 years. I decided to change the laces, make them more distressed, and add some embellishments—golden studs on one side and Swarovski on the other. It’s about how you feel in the moment, creating a memory that will last forever on a product that will last forever. You carry it with you, and it reminds you of something in your life. Life isn’t perfect, so if you want to add some imperfection to your Co-Creation because it reflects something in your past or present, why not? The best Co-Creation is your own.
