ITZY’s Yeji is Roger Vivier’s Newest Brand Ambassador

Multitalented artist Yeji has been appointed as Roger Vivier’s brand ambassador.

ITZY’s leader Yeji joins Roger Vivier as their brand ambassador. With her bold and contemporary style, the K-pop star personifies the Maison’s identity and heritage rooted in elegance, creativity and innovation. Known for her captivating stage presence, her impeccable sense of style has captured the hearts of fashion-forward individuals. Her appointment as Roger Vivier’s brand ambassador reflects the Maison’s commitment to embracing a diverse and global vision of luxury.

yeji roger vivier ambassador

Yeji with the Belle Vivier mini bag in patent leather and Belle Vivier pumps.

The star was last spotted at Roger Vivier’s Spring/Summer 2025 presentation in Paris. At the show, she wore an all-black ensemble accented with pearl details. She matched her stylish outfit with Roger Vivier’s Vanity Tres Vivier Micro bag in velvet and Viv’ Choc earrings with crystals.

 

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See also
The Gucci CHIME Campaign Raises Awareness on Gender Equality

 

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All images courtesy of Roger Vivier.

Discover the Spring/Summer 2025 collection HERE.