Get Beach Ready with Kate Spade.
With a seasonal concept that celebrates the arrival of summer, Kate Spade invites you to embrace a “Cabana State of Mind,” kicking off a series of immersive pop-up experiences aimed to spark and spread delight for brand followers across Malaysia.
Beginning on May 20th, Kate Spade introduces Cabana, a new seasonal concept that will return each Summer moving forward — featuring citrus motifs, wicker bags, and an embellished woven straw tote. The pop-up store welcomes visitors to enjoy the scenery, so don’t forget your sunglasses!
“Through our Cabana storyline, we set out to make our community around the globe feel an authentic connection to the brand. We love the idea that anyone, anywhere can walk into a cabana and transform their state of mind,” said Jenny Campbell, Chief Marketing Officer of Kate Spade New York.
Let’s walk you through the New York vibe pop-up store: