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L’Oreal Paris celebrated its 20th year in Cannes yesterday at the annual film festival in the Riviera, with a special Balmain theme.
Hyping up the forthcoming Balmain Paris x L’Oreal Paris lipstick collection, the fashion house’s creative director, Olivier Rousteing, dressed the L’Oreal ambassadors in dresses of his own design for the red carpet.
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Pictures of his Balmain army were all over Instagram, with the “we’re all worth it” messaging – “because they Cannes”.