Louis Vuitton Is Offering A Couture-Like Service At Its New London Store

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Louis Vuitton has launched a new service that will give shoppers an almost couture experience. Its renovated Sloane Street store has launched a special Rare and Exceptional offering whereby clients will be able to fit and customise chosen pieces to their specific needs.

The selected gowns are inspired by looks worn by Emma Stone, Julia Roberts and Chloe Moretz, dresses that are usually custom-made for a respective actress. The new service will enable shoppers to wear similar styles, but tailor-made to fit them.

One of the inspired looks available to buy at the Vuitton store. Getty Images

Shoppers will be taken through the various stages of creating the perfect gown, before a made-to-measure version is finally created. The service will be a private experience, and surrounded by mid-century artworks by Tommaso Barbi, Georges Breuil and Roger Capron, as well as order the statement contemporary pieces on display from Louis Vuitton’s Objects Nomades collection, including the renowned Bomboca sofa and Cocoon suspended seat by designers Fernando and Huberto Campana.

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The renovated three-floor store, which reopened on 16 March, is located in a 1963 Brutalist, Grade II-listed building. The new decor focuses on light and its original features, including exposed concrete beams, a double-glass façade and a remodelled monolithic concrete staircase. For a look inside the Louis Vuitton, it doesn’t get much better.

From: Harper’s BAZAAR UK