Louis Vuitton’s Latest Collaboration with Urs Fischer Reinvents the Iconic Monogram

The Louis Vuitton x Urs Fischer Collaboration is a Creative Vision of Bold Colours.

Louis Vuitton is no stranger to collaborations with renowned artists. One only needs to sift through their archive to reveal an impressive line-up of collaborators that include Takashi Murakami, Yayoi Kusama and Jeff Koons to name a few.  The latest artist to collaborate with the French Maison is none other than Swiss contemporary artist, Urs Fischer. While the artist has collaborated with Louis Vuitton previously to create a limited edition Capucines bag (ArtyCapucines 2019), the “Louis Vuitton x Urs Fischer” Collaboration marks the first capsule collection by the artist for Louis Vuitton.

The collection features an exuberant reinterpretation of the iconic Louis Vuitton Monogram and sees the collaborative print across a spectrum of products ranging from leather goods, ready-to-wear, shoes and accessories.

Given the Louis Vuitton Monogram’s ubiquitous status, I chose to hand-draw it in a really spontaneous way, almost like sketching it from memory.-Urs Fischer

The hand-drawn variants (or “memory sketches”) of the Monogram flower and LV initials are available in two colourways. Punchy and eye-catching, the vivid red and black decorative motif is as bold as it gets, while the monochromatic black and white motif offers a more subdued style for the conservative shopper.

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In addition, a specialised traditional technique known as tufting (tuffetage) – resulting in extra texture and tactile relief that is soft to touch – is applied to seven limited edition bags to create a 3D effect that plays on the wandering eyes of the curious onlooker. The bags include the Keepall, Cabas, Onthego, Neverfull, Speedy, Pochettes Accessoires, and a hard-sided beauty case.

Louis Vuitton Maison Champs Elysees

Finally, whimsical characters created by Urs Fischer tie the collection together to weave a whimsical and playful world that encapsulates the spirit of the collaboration. The characters (consisting of animals, fruits and everyday objects) are brought to life in window displays of selected Louis Vuitton stores around the world and are placed amongst furniture fittings in-store. As an added bonus, the delightful characters are also available on a colourful silk square.

louis vuitton urs fischer

Louis Vuitton Maison Osaka Midosuji

The exclusive collection is available in stores from January 2021.

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Images courtesy of Louis Vuitton.