Perfect Your Lunar New Year 2023 Outfits With These Local Brands

lunar new year 2023 outfits

Take a stylish leap into the Lunar New Year

From reunion dinners to Chap Goh Mei, you’ll need endless Lunar New Year 2023 outfits to celebrate and what better way to strut than with our favourite local brands? Paying tribute to the spirit, tradition and joy of the Lunar New Year, local brands including Khoon Hooi, Innai Red, and more have curated their collection based on rich texture, a vibrant palette, and their signature elegant design.

There’s no satisfaction quite like that of finding the perfect outfit for a truly special occasion, so we have curated a guide to the best Chinese New Year fashion collections in Malaysia to keep you looking stylish.

Scroll below to see which local brands that are slaying with their Chinese New Year collection.

See also
Fendi's Psychedelic FF Vertigo Summer Capsule

Innai Red


View this post on Instagram


A post shared by INNAI & INNAI RED (@innaiandco)

Looking for a head-turner piece? Look no further. Innai Red’s Lunar New Year collection has a combination of traditional cheongsam with a modern twist. Think of unexpected ruffles, florals, exaggerated shoulders, and front slits. This collection has a flair of Chinese heritage married with a playful, refreshing take on silhouettes and elements.


Perfect for a glam or easy breezy new year, Maarimaia’s collection has a medley of laidback and chic qipao dresses. Steeped in Eastern heritage, the collection has a marriage of traditional and contemporary components. Whether it’s a silky crepe relaxed cut top or a high-waisted brocade skirt, the collection spans from pants to skorts to co-ord sets, and dresses.

See also
The Street Style Revolution of Gigi Hadid



View this post on Instagram


A post shared by FERN (@fernbatikcollective)

From Mandarin collars to hand-painted butterflies, Fern’s Chinese New Year collection features fluidity in its dresses and cheongsams. Flattering, feminine, and elegant, the collection plays around with flowing silhouettes and bold colours that will surely stir conversations.

Khoon Hooi

Khoon Hooi’s Lunar New Year 2023 outfits has it all – glamour, elegance, and femininity – a harmonious blend of intricate pieces. From textured brocades to beautiful fabrics and embellishments, the qipao dresses within collection are stunning to look and wear.

Brian Khoo


View this post on Instagram


A post shared by BRIAN KHOO (@bybriankhoo)

Sensual and provocative, Brian Khoo takes inspiration from two iconic eras: the roaring ’20s and the Golden Age of Hollywood. The collection features a balanced of symmetry, chicness, and bold. From a scallop-hemmed co-ord set to a bold shoulder halter neck dress and a cheongsam dress with elaborate embroidery of a majestic golden dragon – there’s nothing you won’t like in this collection.

See also
Watch This Face: Eline Lykke



View this post on Instagram


A post shared by BEHATI (

Want something unorthodox or out of the box – then Behati is your winner. Keeping up with their usual themes, their latest collection summons the memories of old traditions, with a feeling of newness. The collection sees futuristic elements as well as traditional brocade fabrics fitted into unconventional silhouettes.

Read More: Celebrate The Lunar New Year With Ferragamo

A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.