Four times a year, fashion search engine Lyst rounds up the most popular designer brands and products around by analysing search and social data.
To compile the results, the company analyses the online shopping behaviour of more than five million shoppers, who are searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Here are the 10 most coveted products for the first quarter of 2019.
Prada stud-embellished headband
Next up is Prada’s stud-embellished headband, which was responsible for a 300 per cent increase in searches of the style in just two months. The piece spawned various copycat designs at cheaper price points and can be seen as responsible for the more general trend for bouji hair accessories.
Headband, approx. RM2,194.03, Prada at Matches Fashion