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Four times a year, fashion search engine Lyst rounds up the most popular designer brands and products around by analysing search and social data.
To compile the results, the company analyses the online shopping behaviour of more than five million shoppers, who are searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind the Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Here are the 10 most coveted products for the first quarter of 2019.
Proenza Schouler tie-dye turtleneck
COURTESY
The Proenza Schouler tie-dye turtleneck has seen a 54 per cent rise in searches on Lyst and over 32,000 social mentions, which echoes the huge trend for tie-dye seen across the SS19 collections.
Top, approx. RM1,538.27, Proenza Schouler
