MCM Launches On Zalora Luxury


Upping their ante, Asia’s leading fashion online destination, Zalora welcomes MCM (Moderne Creation Munchën) on board its luxury platform. Known for its eye-catching and logo-emblazoned craftsmanship, the Berlin-based brand adds a touch of edge and boldness to the fashion hub.

“We are thrilled to welcome MCM to ZALORA Luxury and deliver on our promise of fashionable products to have and hold for generations to come,” said Mariella Merlino, Head of Luxury at Zalora.

Founded during the Golden Age of Munich – jet setters, discos, and bright lights – MCM has carried a trace of influence all over the world and has remained an icon for over 45 years. Celebrated by cultural icons, rising creatives, athletes, and musicians, MCM continues to inspire and lead through its cutting-edge innovations and expert craftsmanship.

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“The sheer craftsmanship of MCM and its timeless designs deliver the utmost quality to the ZALORA Luxury category, and we look forward to this successful partnership being well-received by our discerning shoppers,” said Merlino.

Using traditional textile techniques to stunning effects, and eco-conscious designs as well as sustainable materials, MCM has a stunning collection that is fit for global trotters or anyone on the go. Taking cues from their birthplace of Munich, their new timeless designs are everything a traveller needs.

From iconic bags such as the München Tote in Visetos to the München Tote in Italian Canvas, and Mode Travia Crossbody with Pouch in Italian canvas, each bag is both functional as it is stylish. The collection also sees the likes of the brand’s signature logo pattern sophisticatedly complementing the silhouettes of the designs.

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With their cool, edgy, and yet luxe collection, you can definitely expect versatile and functional pieces that will be seasonal must-haves and timeless treasures.

You can shop MCM now at MCM is also available at Pavilion KL, The Gardens Mall, and Suria KLCC.

All images courtesy of Zalora & Getty Images