Florence Pugh is the New Face for Maison Valentino as its New DI.VA

Florence Pugh is a force to be reckoned with. The 27-year-old British actor has starred in notable films and has proven to be one of the greatest artists. In fact, the star received another achievement under her belt, and it’s by being the face of Maison Valentino.

Photographed by renowned Steven Meisel, the campaign images speaks volumes about what this relationship meant to the actor. The Midsommar star posed with an “Encyclopedia of Feelings” in the latest campaign. She expresses various emotions, from crying to screaming and laughing, with the latest Valentino Garavani Rockstud23 bag in hand and dressed head-to-toe in the Maison’s iconic codes. Inspired by the Roman palace doors, the signature pyramid-shaped stud bag is bold, fearless and strong, just like Florence.

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Taken from her Instagram post, Pugh expressed her excitement about this beautiful friendship with the luxury label.

“As you can see.. I’m pretty shocked and ecstatic to announce that my @maisonvalentino campaign is here. Truly an honour to continue creating art with my family at Valentino. Working with talented people is one thing, but to work with talented people who are great friends feeds the soul! And this campaign truly did feed the soul. Thank you for letting me be me.

@pppiccioli cheers and love and so much thanks to the past, the current and the future. I’m fucking proud of this one.”

Florence Pugh joins the Maison Valentino family

Florence pugh valentino

Image credit: Maison Valentino

Famed for her films such as Little Women, The Wonder, Don’t Worry, Darling and more, Pugh’s effortless art brings life to each character.

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It seems that we’re not the only ones who think so. She was nominated for various categories and won awards under ‘Best Supporting Actress’ and ‘Best Breakthrough Performance’. Most importantly, she has stolen the spotlight for conquering multiple movie genres, from period dramas to horror and superhero fiction.

Who could ever forget the time she portrayed the role of Amy Pugh in Little Women? Or the time she fought side-by-side with Natasha Romanoff (Scarlett Johansson) in Black Widow? Iconic, to say the least.

Apart from her formidable acting skills, she has commanded many iconic looks on the red carpet. Of course, dressed in Valentino. Remember when she broke the internet with her pink sheer Valentino gown or the time she stole the limelight at the ‘Don’t Worry, Darling’ premiere with a black sheer sequinned dress? It’s clear that she’s made to flaunt in Valentino.

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The announcement of Maison Valentino announcing Florence Pugh as the new face of the Maison comes naturally. With the looks she’s been serving on the red carpet and premieres, it makes sense for Valentino to seal the deal on Pugh.

Take a peek at all the images from the campaign:

florence pugh valentino

Image credit: Maison Valentino

florence pugh in valentino

Image credit: Maison Valentino

florence pugh in valentino

Image credit: Maison Valentino

florence pugh in valentino

Image credit: Maison Valentino

florence pugh in valentino

Image credit: Maison Valentino

 

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.