How Do You Pronounce Loewe?

Spot your favourite Thai icons.

In a quirky yet sophisticated manner, luxury fashion house Loewe has unveiled its newest campaign featuring some of Thai’s most recognisable talents. Here, you’ll spot iconic Thai stars such as Toney Jarinporn, Thanaerng Kanyawee, Jaylerr Krissanapoom, Peach Pachara, Pat Chayanit, and Phuwin Tangsakyuen as the stars of the show.

How To Pronounce LOEWE: Thai Edition

The protagonists playfully showcase LOEWE’s tricky-to-pronounce name by saying and spelling it out in an audition tape-style montage, with a touch of their acting touches. The film beautifully features a perfect blend of self-shot footage, flashes of colourful nature, and Bangkok street scenes.

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As for the campaign images, each talent’s portrait flaunts the exquisite, minimalist shapes of LOEWE’s Fall Winter 2023 collection. Tasteful yet polished, you’ll find this season’s pieces boast cheerful elements in soft pastels with neutral tones on display. The best part? They are also accompanied by the newest editions of the LOEWE Paseo and Goya bags, which add an extra touch of luxury and elegance. Our favourite look? Toney Jarinporn in the latest Polly Pocket-inspired silhouette. 

It’s clear that having these stars in the campaign shows that these Thai actors are worth the watch. Whether you’re a big-time fan or are recently discovering the talent and grace behind these stars, just know you’re on the right path.

With this film, LOEWE continues to set new trends by blending fashion, art, and culture in a captivating way.

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Take a look at the campaign below:

Peach Pachara

Phuwin Tangsakyuen

Thanaerng Kanyawee

Pat Chayanit, Jaylerr Krissanapoom & Toney Jarinporn

All images courtesy of Loewe

Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.