Take a step inside Saint Laurent’s new flagship boutique on the most iconic fashion landmark.

In the heart of Paris’ fashion capital, Saint Laurent has unveiled its largest flagship boutique to date. With Creative Director, Anthony Vaccarello at the helm, the brand has infused the space on Avenue des Champs-élysées with a fresh design concept that aims to create a sense of discovery for all who enter.

This stunning boutique has been curated with the fashion darling in mind, offering a complete array of the brand’s latest collections for both men and women, from ready-to-wear clothing and handbags to shoes, accessories, and fine jewellery. In addition, shoppers will also have the opportunity to indulge in a specially curated selection of products that have been handpicked for the boutique.

What you need to know about Saint Laurent’s new boutique on Avenue des Champs-élysées:

As you step into the boutique, you will be enveloped by a modern luxury atmosphere that seamlessly flows throughout the space. The building’s restored Haussmannian facade, along with the unique rough textures and marble displays, creates a cohesive look that is both striking and luminous while also celebrating the essence of the original architectural elements.

To add to the exceptional shopping experience, the boutique’s double-height foyer boasts a breathtaking neon light sculpture by artist Cerith Wyn Evans – a commission by Saint Laurent. Visitors will also be awed by the curving black-lacquered wood staircase and the serene private garden, which offers a peaceful respite from the hustle and bustle of Parisian streets.

Whether you are looking for the perfect accessory to complete your outfit or simply want to bask in the beauty of Saint Laurent’s new boutique, be sure to make your way to 123 Avenue des Champs-élysées.

Discover more here.

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All images courtesy of Saint Laurent