It’s Time to Unleash Your Creativity featuring Levi’s x NewJeans

Timeless icons.

You know their name, and it’s now time to celebrate the 501’s with NewJeans.

Levi’s 501 jeans are the epitome of timeless fashion. For 150 years, they have been a staple in the fashion industry, and now, K-pop girl group NewJeans is celebrating this milestone with Levi’s. The campaign features a series of the latest 501 fits and seasonal silhouettes that promote authentic self-expression.

What you need to know about the Levi’s x NewJeans campaign:

If you’re looking to unleash your creativity, Levi’s Tailor Shops are here to help. You can make your everyday staple truly yours by customising your 501 jeans with bespoke embroidery, personalised patches, and embellishments. From 501 shorts to 501 Original jeans, the possibilities are endless. The best part of this whole process? You can even make your 501 jeans look worn in and thrifted with notable rips and repairs.

In case you didn’t know, the patches and embroidery designs have been sourced from some of the best Japanese and Korean tailors, including Harajuku Tailor Shop and Garosugil Tailor Shop. The result? A stunning collection that speaks to the unique style of each wearer.

To showcase the collection, Levi’s has unveiled a brand film featuring the NewJeans members customising their pieces and completing their looks with their own twist. The girls later invite the audience to join in the celebration and ask, “How will you wear yours?”

In addition, Levi’s has dropped another campaign film featuring the global ambassadors as they style their seasonal silhouettes with their go-to Levi’s pieces. Whether you’re looking for something to wear in the cooler weather or summertime heat, trust us when we say that the ensemble has something for every unique personality.

Don’t miss and express your unique style with the Levi’s 501 jeans collection, now available on and in Levi’s stores.

Our favourite looks:


Amalina Anuar is the Digital Director of Harper's Bazaar Malaysia. From covering the latest runway trends to the hottest happenings in Kuala Lumpur, she also delves deep into all things lifestyle and beauty.