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When we think of spring, three words come to mind: Alive, bright and carefree. Encapsulating the joyous vibes of the season, Longchamp has unveiled its Spring/Summer 2024 campaign that’s buzzing with bright hues and electric energy. Lensed by renowned photographer and director Elaine Constantine, the campaign features a group of high-spirited students adorned in silhouettes that beautifully mimic Longchamp’s upbeat energy.
Famed for her dynamic work of art, the British photographer masterfully captures the youthful joy of the brand in this campaign. Shot at the prestigious Lycée Henri IV in Paris and set to the energetic track “Alright” by Supergrass, the campaign exudes a vibrant and sparkling atmosphere, with the student’s lively personalities shining. In Asia, Longchamp’s brand ambassador, Kim Se-Jeong, also takes centre stage in the campaign.
“I totally fell in love with her light-filled photographs, which she envisions like paintings,” explains Longchamp Creative Director Sophie Delafontaine. “She is quite brilliant at conveying energy and joie de vivre. I really wanted an upbeat campaign because it’s important to accentuate the positive, and Elaine excels in the art of creating images that are full of happiness and optimism.”
“Elaine’s images capture the energy of bursts of laughter,” says Longchamp’s Creative Director. “Everything she does is dynamic, and she gives her models the freedom to be totally natural, totally themselves. When she’s shooting, she’s constantly moving around the group of girls who are also moving. It’s quite magical how she manages to bring vitality into a photograph, and of course it’s even more obvious on film. Elaine really is a master of her art.”
We’re driving full speed ahead as zesty hues take control this season. You’ll spot pieces like co-ords, leather mesh vests, ruched tops, bousons and maxi dresses taking control this season. Whether you’re planning for an upcoming tropical getaway or a romantic soiree in the city, get ready to take notes as Longchamp’s spring lineup depicts the ultimate attire as your everyday wardrobe.
Discover more here.
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All images courtesy of Longchamp
