NCT fans, you’re in for a real treat.
Listen up, K-Pop fans! Ferragamo has just appointed its very first male global ambassador, and it’s none other than NCT’s Jeno Lee. This partnership was a long time coming and resulted from a growing relationship between the Italian luxury fashion house and the musician. During the Fall/Winter 2023 runway show in February, the K-pop artist was seen attending and participating in various activations for the luxury label.
Taken from a statement, Creative Director Maximilian Davis expressed, “Jeno Lee’s captivating personality and ability to connect with international young audiences, through his music, style and persona is exceptional. We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo.”
Jeno Lee said: “It is such an honour to be a global ambassador for Ferragamo, a brand with an incredible heritage, craftsmanship and style. I am very excited to create a synergy with the brand and looking forward to disclosing our future projects! Stay tuned on both of us!”
As we await for more news, we can’t wait to see what’s in store for Jeno. For more info, head over to the website.
Who is Jeno Lee?
The multi-talented South Korean rapper is currently known for being the leading star of NCT Dream. Formed in January 2016, the group currently consists of 20 members. It is also divided into five sub-units: NCT U, NCT 127, NCT Dream, WayV, and NCT DoJaeJung.
In an exciting first for the star, he is the global ambassador for Ferragamo.
That’s not all. He also debuted at New York Fashion Week by walking and opening for Peter Do’s Spring/Summer 2023 collection runway show.
Here’s what fans on Twitter are raving about the announcement:
lee jeno from nct from the FIRST kpop idol to open a runway in nyfw to the FIRST global male’s ambassador of ferragamo. we are all so proud of you, jeno. 🥹 pic.twitter.com/6CDDl25ald
— ash (@jaeminners) May 29, 2023
jenolee, congratulations for officially being a global ambassador of ferragamo. we are all so proud of you. you have come along way here, proving yourself, and show them that you deserve it. our pride, lee jeno💙 pic.twitter.com/ws9dC3XbZE
— .*･｡ﾟ (@dararamie) May 29, 2023
#JENO THE FIRST
– first kpop artist to open a show in new york fashion week with peter do
– first kpop boy group member to be invited to ferragamo show
– ferragamo first global male ambassador#FERRAGAMOxJENO#JENOxFERRAGAMO pic.twitter.com/410EB7t3i7— 젠몽 (@jenmong23) May 29, 2023
Amalina Anuar
Amalina Anuar is the Digital Director of Harper's BAZAAR Malaysia. With fashion as her first love, she also has a passion for the beauty realm. While she often showcases neutral tones in her wardrobe, her music playlist is just as vibrant and you'll find her enjoying a good tune throughout the day. A connoisseur of cinematic delights, she finds joy in the heartwarming escapism of rom-coms and the soul-stirring narratives of tear-jerkers.
