The Luxury Swiss Watchmaker Continues To Expand Its Female Representation
Though previously more recognised as a masculine brand, aviation-inspired Swiss luxury watchmaker Breitling has in recent years doubled-down on their efforts to appeal more to women. This saw the arrival of new timepieces adapted from the men’s collection, such as the first ever ladies’ version of the brand’s signature Navitimer followed by the ladies’ Chronomat, both unveiled last year, as well as the enrolment of more women as Breitling brand ambassadors, or as the brand calls them, Squads.
Actress, producer and fashion icon Charlize Theron, surfers Stephanie Gilmore and Sally Fitzgibbons joined their respective #CinemaSquad and #SurferSquad in 2018, followed by the addition of American ballet dancer Misty Copeland and Chinese actress Yao Chen in 2020.
Last December saw the brand expanding its reach in Malaysia, when local entrepreneur and all-around influencer Isabella Wong aka. Bella Kuan became Breitling’s second Friend of the Brand partnership from Malaysia, following the appointment of our very own professional racing driver, Jazeman Jaafar in early 2020.
“Partnering with Breitling is something I’m truly passionate about as we share the same constant pursuit of achieving excellence,” shares Bella Kuan. “Breitling’s style complements mine and is perfect for my active lifestyle.”
Alvin Soon, president for Breitling Asia adds, “To also have Bella as part of our regional #SpotlightSquad (in addition to Cassandra Tan from Singapore) is truly phenomenal as this collaboration further enhances Breitling’s dedication to transformation and versatility.”
In The Spotlight
The Spotlight Squad is Breitling’s all-new, all-female Squad aimed to promote women of substance. (Of which Theron, Copeland, Chen and Tan are also members). Bella Kuan is co-founder of an indie beauty brand, Handmade Heroes, and is also known as a fitness enthusiast with a passion for skateboarding, surfing, and spin cycle, among others. She also has a penchant for the arts, with a major in piano and voice from the Malaysian Institute of Arts, with specialty in Opera.
Her strengths and passion are emblematic of the values of the Breitling timepieces she carries. The Navitimer Automatic 35 reflects her elegant side, a refined watch resonating in heritage and sophistication. The Navitimer Automatic 35 is available in a variety of materials including stainless steel and 18k red gold, and its 35 mm case features a beaded bezel and a range of elegant silver, blue, copper or diamond-set white mother-of-pearl dials. Offered either with a matching bracelet or a shiny blue, brown or burgundy alligator strap that fits both a stainless-steel pin or folding buckle, the Navitimer Automatic 35 is powered by the Breitling Caliber 17, a COSC-certified chronometer.
Then for something a little more sporty, the Superocean Automatic 36, the perfect fit for women seeking versatility, performance and style in their timepiece. The Superocean Automatic 36 features a sturdy 36mm stainless-steel case, with white, light blue or orange dial and a choice of a stainless-steel bracelet, or a matching white, dark blue or orange rubber strap that fits a stainless-steel pin buckle. Water resistant up to 20 bar/200 meters, the Superocean Automatic 36 makes for the best companion for women whose adventures are a little closer to the shore.