It’s a new journey for Cartier

Pop icon and BTS member, V also known as Kim Taehyung was recently announced as Cartier’s newest brand ambassador and face of the latest Panthére de Cartier campaign. 

“When it came to embodying the magnetism and aura of the panther, our choice naturally fell on V. He has the look and strength of character. A personality whose choices are guided by creativity as a dancer, musician or art lover, with this style and this elegance that belongs only to him,” said D’Arnaud Carrez, the Senior Vice President and Chief Marketing Officer.

Here’s everything to know about BTS V:

South Korean singer V made his debut with K-pop band, BTS in 2013. Since then, he has been an influential icon globally. Known for his composing, choreographing, and unique voice, V has demonstrated his talents seamlessly throughout the years. He also has solo discography such as ‘Stigma’, ‘Singularity’, and ‘Inner Child’. Other than those notable works, he has also participated in soundtracks for Korean television series such as “Even If I Die, It’s You”,

Full of determination and radiance, V has the same creative and magnetic spirit as the panther, making him the ideal Cartier ambassador to wear the Panthère de Cartier jewellery creations.

In his campaign photo, he is seen wearing a sculptural diamond ring, a tête-à-tête panther bracelet, and the Révélation d’une Panthère watch.

Discover more at Cartier.com