Ralph Lauren’s cancer awareness initiative marks its milestone anniversary with a sporty collection proving style and substance can coexist.
Images: Ralph Lauren.
Ralph Lauren’s Pink Pony Initiative reaches a significant milestone this year, marking 25 years of dedicated support in the global fight against cancer. The 2025 campaign maintains last year’s tagline, “Live Well. Be Well”, to reflect a thoughtful evolution in the brand’s approach to charitable fashion. Namely, emphasising wellness and preventative care through the promotion of an active lifestyle.
The new Ralph Lauren Pink Pony collection celebrates wellness culture.
Naturally, the anniversary collection honours the Ralph Lauren signature aesthetic whilst reinforcing its commitment to meaningful causes. Central to this year’s offerings are the classic Pink Pony Twill Ball Cap and Pink Pony Cable-Knit Hoodie, with 100% of purchase proceeds directed to international cancer charities. On the other hand, the broader collection contributes 25% of sales. These ensure substantial support for organisations such as the National Cancer Society of Malaysia, which focuses on raising public awareness and improving local cancer support services.
Pink Pony Cable-Knit Hoodiie, and Pink Pony Twill Ball Cap, Ralph Lauren
Available now in select retail locations and online, the collection translates Ralph Lauren’s timeless design language into pieces that speak to contemporary wellness culture. The fitness and sports-focused theme aligns with current conversations around preventative health measures and active living.
Exploring the digital world
Beyond traditional retail channels, the initiative ventures into digital territory through Polo Beach by Ralph Lauren on Roblox. This virtual tennis experience demonstrates how heritage brands can meaningfully engage younger audiences while maintaining their philanthropic messaging. The digital collection mirrors the real-world pieces, creating a cohesive brand experience across platforms.
Ralph Lauren’s approach to cause marketing has remained consistent over three decades, avoiding the performative activism that occasionally plagues luxury brands. The Pink Pony Initiative operates as what the company describes as a “cornerstone program”. It’s a practice that is deeply embedded within corporate culture rather than positioned as a seasonal marketing exercise.
“When someone we love has cancer, we are all affected—husbands, wives, mothers and fathers, sisters, brothers, and friends. This is our effort in the fight against cancer.” – Ralph Lauren
The campaign’s integration with Ralph Lauren’s established sports partnerships, including this year’s Wimbledon and the US Open, provide authentic touchpoints for the wellness narrative. These associations feel organic rather than forced, reinforcing the brand’s long-standing connections to sporting excellence and healthy living.
Selections from the Pink Pony 2025 collection
Purpose-driven fashion
As luxury consumers increasingly scrutinise brand values and authenticity, Ralph Lauren’s sustained commitment to cancer awareness offers substance behind the style. The Pink Pony Initiative represents a mature approach to purpose-driven fashion, where charitable giving complements rather than compromises design integrity.
This Pink Pony 2025 collection arrives at a moment when wellness culture dominates lifestyle conversations, positioning Ralph Lauren’s message of proactive health management as both timely and timeless.
Find out more about the Ralph Luren Pink Pony initiative here.
