Ralph & Russo has raised the bar for luxurious Christmas gifts with its new Key To Couture service, which entitles the receiver to a full couture experience. The luxury brand has introduced 20 gold keys, which start at £50,000, offering a lucky few the opportunity to have a bespoke piece made for them.
Whether a ballgown, suit, cocktail dress or jumpsuit, recipients of the key will be able to choose a piece, which will then be custom made using highly skilled craftsmen and women. The process will be supported by the guidance and one-to-one nurture of our Ralph & Russo creative director Tamara Ralph.
While Ralph says that many of the label’s clients already gift couture, this will make the experience more personal and will also open the door to an area of fashion that feels closed to many.
“Our Key to Couture initiative marks the first time that couture, as a unique and one-of-a-kind experience, can be gifted with a personal keepsake,” says Ralph.
“Couture in its nature is a very exclusive world and a category that many are both unaware of and may never come across in their lifetime. The Key to Couture serves that purpose in both senses, being a figurative and literal key to a world of beauty and unrivalled craftsmanship.”
Each key will be engraved with the recipient’s name for an added personal touch. The keepsake is designed to bring “sentiment and intimacy” to the gift, as opposed to giving credit towards a couture piece.
“A couture piece represents the epitome of luxury because it is a gift unlike any other,” says Ralph. “it is so bespoke to the client, their vision, personality and preferences, that not one of the individual experiences gifted will be the same.”
