A rhythmic movement.
The New Year holds a symbolic meaning—a fresh start, good fortune, family reunion, and honouring the ancestors. While this marks the new cycle in the lunar calendar, it also signifies a moment of hope and the welcome of prosperity. In celebration of the Year of the Horse, German Maison RIMOWA is embodying the spirit of travel by unveiling its campaign titled ‘Enjoy the Ride’.
Drawing inspiration from ‘Tang Ma’, the exquisite horse-riding performance technique of traditional Chinese Opera, this campaign weaves together the threads of cultural heritage and the spirit of exploration. Directed by the visionary Dorothea Sing Zhang, the film stars Friend of the Brand and award-winning actor Greg Hsu, alongside the illustrious Geng Qiaoyun, a distinguished Peking Opera master and Plum Blossom Award recipient.
Inside RIMOWA’s ‘Enjoy the Ride’ Campaign:
As we delve deeper into the campaign, we witness Hsu immerse himself in a captivating Tang Ma performance, embarking on a journey through graceful rhythms and movements. At the heart of it all is the RIMOWA Original Twist in Powder Blue, a calming hue that embodies the true symbolism of what the Year of the Horse will bring. This stunning suitcase showcases impeccable craftsmanship with RIMOWA’s signature leather-wrapped handles and TSA-approved locks. That’s not all. If you take a closer look, you’ll notice that the latest marvel is complemented by a matching seal, all beautifully integrated into RIMOWA’s iconic aluminium design.
While the campaign beautifully captures the essence of travel, the Original Twist becomes a symbolic modern steed, carrying the meanings of time and tradition. However, the allure doesn’t end at the Original Twist. It continues to elevate with RIMOWA’s newest offerings, such as the Never Still Leather Flap Backpack in Grey, the latest Essential colours in Clay and Terracotta, and the full Powder Blue range.
The campaign is not limited to the film; it also features a series of stunning visuals captured at the Grand Theatre of Tianjin. If you have a fascination for the full Power Blue range across the Distinct, Original Twist and Personal Collections, which draws inspiration from the delicate hues of winter mornings, it’ll be a trusty sidekick that you’ll constantly reach for.
