RIMOWA Unveils The Original Bag: A Disruptive Bag for True Disruptors.
Photo by Louise and Maria Thornfeldt
RIMOWA has consistently been on its A-game when it comes to iconic suitcases. Today, the German Maison continues to set the bar high with its quality products and contemporary design. As part of its ongoing legacy, RIMOWA steps into a new chapter with its latest release—The Original Bag, a unisex handbag that’s anything but ordinary.
Photo by RIMOWA
Photo by RIMOWA
Marking the debut of the bag, RIMOWA and agency of record, Anomaly, unveils its new campaign featuring imagery captured by Louise and Maria Thornfeldt and a film directed by Jordan Hemingway. The campaign highlights The Original Bag expert craftsmanship and confident style.
A Disruptive Force.
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Set to the energetic rhythm of “Last Nite” by The Strokes, the campaign blends raw energy with a metropolitan vibe. The film invites us to explore the city streets alongside four global icons—rapper Central Cee, supermodel Liu Wen, journalist and creative director IB Kamara, and photographer Larissa Hofmann. Each one brings their own unique flair to the campaign.
Photo by Louise and Maria Thornfeldt
Central Cee—a force in UK drill music—brings his unapologetically eclectic and raw edge to the campaign. He styles the The Original Bag as a crossbody, pairing it with his signature street style.
Photo by Louise and Maria Thornfeldt
In contrast, Liu Wen carries the bag with grace. Whether holding it by hand for a chic dinner or draping it over her coat for an elegant evening look.
Photo by Louise and Maria Thornfeldt
IB Kamara takes her RIMOWA bag on his urban adventures. As he navigates and travels through the city, the bag remains the perfect companion, seamlessly following him wherever his work leads.
Photo by Louise and Maria Thornfeldt
Similarly, Larissa Hofmann, explores the city with the bag securely in place. Its design, perfect for safeguarding her camera equipment, ensuring that her gear is protected from both tropical humidity and cold weather. An ideal choice for her demanding profession.
Photo by Louise and Maria Thornfeldt
Chief Executive Officer at RIMOWA Hugues Bonnet-Masimbert emphasises the effort and technical challenges behind bringing this vision to life. The result? A bag that embodies disruptive innovation and meticulous craftsmanship, truly encapsulating RIMOWA’s legacy.
