Inside FRED's Boutique at The Exchange TRX with Mew Suppasit

The Sunshine Jeweller.

Embodying the spirit of the French Riviera, a luminous celebration of jewellery has landed in Kuala Lumpur’s international financial district. Dubbed the “Creative Modern Jeweler”, Maison FRED recently opened its doors at The Exchange TRX, unveiling its first boutique in Malaysia. Nestled within the enclave of the coveted luxury Japanese department store, Seibu, the milestone celebration was graced by Thai actor and friend of the brand, Mew Suppasit Jongcheveevat.

Discover FRED’s new Boutique at The Exchange TRX :

Since 1936, the Maison has reflected its founder, Mr Fred Samuel’s unconditional love for the sun and sea through its visionary jewellery pieces. FRED’s distinctive artistry as The Sunshine Jeweller offers a gorgeous variety of creations for every occasion. At the boutique, explore the intricacies of iconic collections, from Force 10 to Chance Infinie, Pretty Woman, and High Jewellery collections.

Coastal charm oozes through the space, where the boutique’s interior echos a warm and creative atmosphere reflecting the French Riviera. The essence of blue skies and seas merge into one on stunning window displays. Therefore, art deco patterns nod to the arches of FRED’s first Parisian boutique, embracing sunsets and swaying palm trees that accent the beauty of the South of France. The walls boast FRED’s signature golden hues that symbolise the sun’s journey from sunrise to sunset, while the carpets mirror sea foam patterns on the sand.