Edited by Ai Lim
The latest campaign highlights one of the House’s most famous bags.
Since its beginnings, Ferragamo has been synonymous with Italian craftsmanship, imagination, and innovation. These values are still an integral part of the Ferragamo DNA. The brand’s outstanding creativity, contemporary elegance, and exceptional quality set them apart from other fashion houses.
In harmony with the latest creations of the season, the Italian luxury brand presents its iconic Top Handle bag, backed by a campaign that captures the bag’s most sensual aspects.
A reflection of the brand’s creative savoir-faire, the Top Handle, which was introduced in the mid-90s by Salvatore’s daughter, Fiamma Ferragamo, has remained one of the house’s most sought-after bags with countless iterations—from plexiglass to wicker to floral appliques—released since its inception. This season, the bag continues its fluid journey, expanding on its iconic and inimitable style.
With simple colour schemes that complement its clean and minimalist design, the bag’s persona shines through the elegant campaign. Each bag is crafted using fine leather, which was masterfully handpicked, processed, and sewn together by expert artisans. Its silhouette is defined by its perfect A-line shape (the ideal canvas for playful new hues and textures), a top handle, and a front flap punctuated with a Gancini clasp. These defining qualities are synonymous with the brand’s clean-cut elegance and sophisticated identity.
The timeless quality of this iconic Top Handle remains relevant and modern. Wear the bag on the shoulder or as a crossbody with its removable and adjustable strap. If you are wanting an effortless look, carry the bag as is using its comfortable rounded handle.
Discover the brand’s new campaign images, and shop now via Ferragamo.