Snag The Bag: Introducing Louis Vuitton’s New Bubblegram Collection

Louis Vuitton’s latest assortment of arm candy is moving to the beat of the season in harmonious hues and sumptuous textures. Named after its burst of colours, the Bubblegram collection features revamps of their iconic bags, the Over The Moon, Papillon, Alma, and Wallet On Strap.

Showcasing a supple, new embroidered Monogram, the new collection features round bubble-like curves that are to die for. The shiny calfskin leather of each bag has a bouncy effect and a quilted look that will undoubtedly win the hearts of collectors the world over. Poised to be the It bag of the season, they come in the shades iced blue, dragon fruit, banana, snow, and black.

Captivating the attention of a whole generation, the Bubblegram bag features distinct new signatures; a chain has been added to the Over the Moon and Papillon bags, while the nylon shoulder straps are complemented by unique typography. 

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These bags are everything you need to look your best for the rest of the year with the utmost versatility to fit any silhouette and outfit.

The Bubblegram collection will be available in stores and on

A lover of steamy romance books and all things green, Syameen Salehaldin is the Senior Content Producer for Harper's BAZAAR Malaysia. She spends most of her time immersed in books, and food and doing anything that makes her happy. Expect to see her diving into lifestyle, fashion and beauty trends on this platform.